I created the illustrations for Morinaga Milk’s “Kawaii Package 50” campaign for “Pino.”
In this project, various creators expressed 50 different styles of “kawaii” (cute), and I drew the “Oi (aging) Kawaii” design.

Client: Morinaga Milk Industry Co., Ltd.
Planning: Dentsu + D2C dot + P.I.C.S.